Consolidate 7 regional distribution centers into 4 before peak season
Strategic intent
Reduce network cost and complexity while preserving customer service levels and completing the transition before peak season.
What we are not optimizing for
Short-term operating efficiency during the transition window — leadership accepted temporary inefficiency to protect the peak-season deadline.
Decision owner
Dana Whitfield · COO / EVP OperationsAuthority
Executive leadershipNon-negotiable guardrails
Customer service level ≥ 96%
The consolidation cannot materially degrade customer delivery performance.
Transition spend inside the contingency envelope
Execution cannot preserve schedule by consuming unapproved cost.
Cutover sequence follows the approved plan
Material changes to migration sequence or scope require leadership authorization.
Complete before peak season
Delays that move critical transition work into peak season require escalation.
Accepted tradeoff
Leadership accepted temporary operational inefficiency during transition in exchange for completing consolidation before peak season.
Success criteria
- ·Network operating across 4 consolidated distribution centers before peak season.
- ·Customer service level held at or above 96% throughout the transition.
- ·Transition spend contained within the approved contingency envelope.
- ·No critical transition work carried into peak season.